Shop Direct Group is the launch partner of 4oD

Shop Direct Group, the home shopping firm, has been named as
the commercial launch partner of 4oD on Sky in a six-month deal that starts on Saturday. The
partnership, brokered by Carat, will enable Shop Direct to promote its Isme,
Littlewoods and brands with one brand per month being featured in
front of all catch-up 4oD content on Sky’s On Demand platform.

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