Mouser Electronics, a Mansfield, TX-based cataloguer of
electronic components, has been accepting international orders
for years-it boasts of shipping to more than 280,000 customers in
170 countries. But it only just opened its first European
customer service/sales support centre, in Munich, and created its
first print catalogues for countries outside of North America-in
this case, the UK and Germany.
The new catalogues are written in the local language and offer local pricing. Mouser has debuted a UK website as well and plans to launch a German site imminently. It also expects to launch additional local web domains during the coming year. It will continue to fulfil all orders from its Texas distribution centre.
One of Mouser’s unique selling propositions in the US is that it distributes an updated master catalogue every 90 days, as opposed to every six months or annually like its competitors. It plans to carry on doing so with its UK and German editions as well.