ASOS has named Patrik Silen as its chief strategy officer. He joins the business as the third in a series of new hires designed to strengthen the senior management team. Joining on 5th May, Patrik will report to CEO Nick Beigton and will lead the further development and implementation of the company’s strategy with a focus on driving increased performance.
Nick Beighton CEO said: I am very pleased to welcome Patrik to our expanding executive team. His market-leading experience across the retail sector in both the UK and internationally will be invaluable to us as we look to capitalise on the growth opportunities ahead of us.”