JD.com launches German Mall to tap growing Chinese demand

JD.com launches German Mall to tap growing Chinese demand

JD.com, Inc. (Nasdaq: JD), China’s largest online direct sales company, today announced the launch of German Mall, the latest addition to JD.com’s growing suite of country-focused curated channels that showcase a range of authentic, imported products from leading global brands.

German Mall was launched today at a special event in Cologne attended by Carol Fung, vice president of JD.com and president of JD Mall’s FMCG (fast-moving consumer goods) business unit; Gayle Gao, Far East regional vice president of Beiersdorf AG; Dr.Hans-Georg Eils, general manager of Karlsberg and president of the Germany Beer Brewing Association; Frank van Amelsvoort, head of DMK Consumer China; and representatives from other leading Germany companies.

JD.com’s German Mall will offer a wide selection of “Made in Germany” products across a number of categories including cosmetics, food and beverage, home furnishing, home appliances, kitchenware, and baby and maternity products, from brands such as Nivea, Oldenburger, and Würenbacher, among many others.

As part of its push to increase the variety of authentic German products on its site, JD.com also announced that it has signed an MOU with the
German Agricultural Society (DLG). Under the agreement, DLG will work with its 24,000 members and JD.com to increase the range of German
agricultural produce available on JD.com, with a particular emphasis on wine, which is one of JD.com’s fastest growing product categories.

“Germany is now the third most popular region of origin for imported goods on JD Worldwide, behind only North America and Japan, and we expect that German Mall will unlock even more opportunities for German retailers to connect with our 118 million active customers across China,” said Ms.Fung. “Our customers understand that shopping on JD.com guarantees quality and authenticity, and our country malls give them a great new way to engage with the brands they love, and to discover new brands and products from our carefully selected range.”

German Mall is the newest addition to JD.com’s suite of country-focused malls that cater to rapidly growing demand for imported products among Chinese consumers. To date this year, JD.com has launched French, Korean, Japanese, Australian and U.S. Malls.

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