H and M launches bridal range online

H&M has launched a wedding shop on its website with a low cost offering of clothing and accessories for brides, bridesmaids and wedding guests.  Prices begin at £40 for wedding dresses and are capped at £149.99 and accessories are offered from £2.99.

The retailer which has seen its sales and pre-tax profits fall is ramping up its investment in eCommerce in response.

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